For all webmasters and SEO specialist there is new trend. We had used as many exact match words as possible in anchor texts but this could hurts the web site now. Partial match means any anchor text that contains at least one of our keyword phrases.

It seems that people rank higher when there are partial match. For example if your keyword phrase is ‘cleaning services’ it is better to use ‘We provide the best cleaning services at our area’ instead of ‘cleaning services’. When you have partial match there are a lot more phrases and long term value that is more likely to give you better looking link profile.

As Google is improving its algorithms and it is getting more intelligent we need to follow the new standards and make web sites for humans not for search engines.

Are you an online business owner?

These days one of the most profitable business strategy is the online business.  Whether it is combined with physical based company or it is just online, it needs the latest information for web trends and people needs to be successful.

If you are an online business owner you might be interested in what I found.

It is a book called Website 411. It is for all these people who mainly expect their customers to come from their web site. There are advices and tips you must know how to make it right and not to be in the middle of some fraud! In Website 411 book you can even read how to survive the recession. Read about the actual prices what web designers/ developers and SEO specialist could suggest and don’t get misleaded because of your lack of information. Use their services and make the contract rules clearer regarding to the Website 411 book. Be a successful online business owner but first be informed customer of web services!