Archive for the ‘ spinning conntent ’ Category

Professional keyword mapping

If you had the chance to build a SEO strategy while creating a website or before that, you would appreciate the chance to make it in your way. If your client has a clear idea what he wants to rank for and give you an opportunity to make it as you intend, this will work for sure.

Starting with filling a list of keywords to target, you would continue whit collecting a content based on what people intend, general info about any kw topic, single or multiple keyword page focus. And voila!

You build a content.  Of course you could use already existing website to optimize it with a new strategy if the website owner agree with you (sometimes the man factor is harder problem then a technical one).

I look forward to read your comments!

Traditional Keyword targeting

Most of SEO specialists have been hired to build SEO strategy after website is being created. Usually website owner comes up with an idea to rank for some keywords that are not enough relative to website’s content. Then the SEO person needs to reorganize internal website structure, makes appropriate link building and most likely to include new pages with rich content.

This would be great to be done, but then the client says that he has a website, he doesn’t want any changes, he just want to rank for few keywords.

Unfortunately, this problem is common and if the SEO person and the website owner don’t solve it, the result will be almost any good ranking or unappropriate result page.

I wish you luck!

Take care.

New SSL implementation from Google

These days Google revealed they are working on secure search, the SSL search, using https:// protocol.

If you are signed in your Google account and make a search query in Google.com, your query won’t be accessed at Webmaster tools of people’s sites you are visiting.

But if you are signed out, your query will be viewed. Anyway if you are paying Google you will be able to view the referral information.

Alternative ways for collecting data are still Bing and Yahoo tools.

Do not spin articles!

One of the nastiest SEO practice is to spin content in many sites, re-publish articles, or generate crap from article directories while trying to improve PR and search ranking results.

Mainly we have to do site for people, not for Search Engines, as Gurus say. After Panda update these spamy techniques don’t work any more or not for a long time. Duplicating content may help you temporarily but not for long. Spinning one and the same content more than one time is completely wrong, regarding Google tips also. You could lose your PR and go away from first page results, because site will be penalized.

These practice are also very risky. When the search engine algorithm changes, you just disappear. This will cost you again more time to go back again and again….

Google is getting smarter and using user data to understand what people like which is the most important.

So people, don’t spin content, don’t duplicate content, don’t think of ranking factors! Make your site user-friendly and likeable. Instead loosing your time with black-heading, do something real and profitable.