Archive for the ‘ Search ranking ’ Category

Link building using emails

Get links from your users by forcing them to subscribe for your email newsletter.

You can find a lot of different strategies but, here are some tips:

- build your email subscriber list, by having a subscription form on your website. Ask for their name and email. Ask for as little as possible, but ask for their name to personalize their email message;

- send newsletters regularly, but not every day to avoid frustrated users;

- remove the email addresses of these who don’t read their emails as you don’t want to be reported for spam.

- share embeddable content;

- ask for their links after you became into a likeable brand;

Good luck!

 

Professional keyword mapping

If you had the chance to build a SEO strategy while creating a website or before that, you would appreciate the chance to make it in your way. If your client has a clear idea what he wants to rank for and give you an opportunity to make it as you intend, this will work for sure.

Starting with filling a list of keywords to target, you would continue whit collecting a content based on what people intend, general info about any kw topic, single or multiple keyword page focus. And voila!

You build a content.  Of course you could use already existing website to optimize it with a new strategy if the website owner agree with you (sometimes the man factor is harder problem then a technical one).

I look forward to read your comments!

Traditional Keyword targeting

Most of SEO specialists have been hired to build SEO strategy after website is being created. Usually website owner comes up with an idea to rank for some keywords that are not enough relative to website’s content. Then the SEO person needs to reorganize internal website structure, makes appropriate link building and most likely to include new pages with rich content.

This would be great to be done, but then the client says that he has a website, he doesn’t want any changes, he just want to rank for few keywords.

Unfortunately, this problem is common and if the SEO person and the website owner don’t solve it, the result will be almost any good ranking or unappropriate result page.

I wish you luck!

Take care.

Local complaints…

Hi, there! Here we have a local complaint about Reach Local web services. From where to begin?

First we start with rude sales person who uses unappropriate words while speaking with future customers. They usually come to your office or house and promise you to optimize your web store or web site for less money than you are now paying to other company if so. They offer 3 months contract for more than $1000 but there aren’t any of the promised results usually. If you start calling them to review your paying plan or you want  a charge back, there isn’t any answer or even worse – they will enjoy the frustration they caused to you and they will laugh at your face.

Please, check other opinions on the web and DO NOT start dealing with them!

Take care!

Real time search on G+

Google + presents new feature of search results. Now results will show up at the moment they are posted.

When you start search for “example” on Google + , you will have the post post about it. If at same time there is submitted new post, you will see it too, without searching again or refreshing the page.

Once you click on the new post’s link all new posts will come in at real time. This is great for breaking news, sport events and others..

For all webmasters and SEO specialist there is new trend. We had used as many exact match words as possible in anchor texts but this could hurts the web site now. Partial match means any anchor text that contains at least one of our keyword phrases.

It seems that people rank higher when there are partial match. For example if your keyword phrase is ‘cleaning services’ it is better to use ‘We provide the best cleaning services at our area’ instead of ‘cleaning services’. When you have partial match there are a lot more phrases and long term value that is more likely to give you better looking link profile.

As Google is improving its algorithms and it is getting more intelligent we need to follow the new standards and make web sites for humans not for search engines.

Do not spin articles!

One of the nastiest SEO practice is to spin content in many sites, re-publish articles, or generate crap from article directories while trying to improve PR and search ranking results.

Mainly we have to do site for people, not for Search Engines, as Gurus say. After Panda update these spamy techniques don’t work any more or not for a long time. Duplicating content may help you temporarily but not for long. Spinning one and the same content more than one time is completely wrong, regarding Google tips also. You could lose your PR and go away from first page results, because site will be penalized.

These practice are also very risky. When the search engine algorithm changes, you just disappear. This will cost you again more time to go back again and again….

Google is getting smarter and using user data to understand what people like which is the most important.

So people, don’t spin content, don’t duplicate content, don’t think of ranking factors! Make your site user-friendly and likeable. Instead loosing your time with black-heading, do something real and profitable.

Some good news about Panda update

There are some good news about this scary update.

As the requirements for quality content are going higher, the need for better SEO specialist is going to appear. This means, the SEO industry continues developing. The best experts could teach and advice others.

As the update affected many sites, there is a need to improve PR and SEO strategy of on-site appearance.

Links from reputable site are getting more important than websites normally considered as a SPAM.

Going away from black-hat techniques as link farms and sources of web spam.

 

Panda

A kind of bear became a name of scary Google update making everybody feeling fear of it.

Google specialist are trying to improve the content quality on the web environment as changing searching algorithms. This affects most of the web sites. As the purpose is people to view only unique and quality content, there are sites that lost their positions even with great content because other sites stole it.

Fortunately, there are questions (provided by Google) you can answer about your site if you want it ranked better. For example :

Is this web site trusted enough to give them you credit card details?

Is the content written from an expert or not?

Are there any spelling or stylistic errors?

Would you recognize this site as an authoritative source when mentioned by name?

And others…

Panda update is going to affect every language, except Chinese, Korean and Japanese.

As there is more than one Panda update be ready to view a lot. Use the tips for making quality web site and pray for it!

:) ))