Archive for the ‘ search engine ranking ’ Category

Professional keyword mapping

If you had the chance to build a SEO strategy while creating a website or before that, you would appreciate the chance to make it in your way. If your client has a clear idea what he wants to rank for and give you an opportunity to make it as you intend, this will work for sure.

Starting with filling a list of keywords to target, you would continue whit collecting a content based on what people intend, general info about any kw topic, single or multiple keyword page focus. And voila!

You build a content.  Of course you could use already existing website to optimize it with a new strategy if the website owner agree with you (sometimes the man factor is harder problem then a technical one).

I look forward to read your comments!

Traditional Keyword targeting

Most of SEO specialists have been hired to build SEO strategy after website is being created. Usually website owner comes up with an idea to rank for some keywords that are not enough relative to website’s content. Then the SEO person needs to reorganize internal website structure, makes appropriate link building and most likely to include new pages with rich content.

This would be great to be done, but then the client says that he has a website, he doesn’t want any changes, he just want to rank for few keywords.

Unfortunately, this problem is common and if the SEO person and the website owner don’t solve it, the result will be almost any good ranking or unappropriate result page.

I wish you luck!

Take care.

Local complaints…

Hi, there! Here we have a local complaint about Reach Local web services. From where to begin?

First we start with rude sales person who uses unappropriate words while speaking with future customers. They usually come to your office or house and promise you to optimize your web store or web site for less money than you are now paying to other company if so. They offer 3 months contract for more than $1000 but there aren’t any of the promised results usually. If you start calling them to review your paying plan or you want  a charge back, there isn’t any answer or even worse – they will enjoy the frustration they caused to you and they will laugh at your face.

Please, check other opinions on the web and DO NOT start dealing with them!

Take care!

Web news

Welcome the 500 new improvements of Google search algorithms! By computing a lot of data and researching, Google engineers improve search engine algorithms all the time, providing people better quality of information on the web.

They continue to experiment with different speeds for how quickly they update the results while we type in Google Instant. We can use our personalized search and improve our own results of most searched topics.

Do you know what Google means? This is actually a number with a hundred zeros after it. It is a really big number! No wonder they called the search engine like this. It contains a large amount of world’s  information data.

Go Google it!

Google Wallet launched

Today, 19/9/2011 started the future of commerce!

Google introduced Google Wallet – the easiest and fastest people friendly way to tap, shop and pay. The payment way have changed these days. Now you can make your phone your wallet. Make your shopping fun, simple and easy. Now available with Sprint Nexus S Android phone, Google Wallet improves the customer experience. Very important is that customers need to enjoy the shopping and to organize their personal data in a secure way. Make your transaction faster and easier, doing it with one touch of top of your phone.

This new way of payment will change how people shop and pay, and will happen fast. You can walk on the street, think of your lunch, type lunch on your phone and receive it. What Google Wallet could change is to keep you in the store longer and shop more.

Congrats!

For all webmasters and SEO specialist there is new trend. We had used as many exact match words as possible in anchor texts but this could hurts the web site now. Partial match means any anchor text that contains at least one of our keyword phrases.

It seems that people rank higher when there are partial match. For example if your keyword phrase is ‘cleaning services’ it is better to use ‘We provide the best cleaning services at our area’ instead of ‘cleaning services’. When you have partial match there are a lot more phrases and long term value that is more likely to give you better looking link profile.

As Google is improving its algorithms and it is getting more intelligent we need to follow the new standards and make web sites for humans not for search engines.

Do not spin articles!

One of the nastiest SEO practice is to spin content in many sites, re-publish articles, or generate crap from article directories while trying to improve PR and search ranking results.

Mainly we have to do site for people, not for Search Engines, as Gurus say. After Panda update these spamy techniques don’t work any more or not for a long time. Duplicating content may help you temporarily but not for long. Spinning one and the same content more than one time is completely wrong, regarding Google tips also. You could lose your PR and go away from first page results, because site will be penalized.

These practice are also very risky. When the search engine algorithm changes, you just disappear. This will cost you again more time to go back again and again….

Google is getting smarter and using user data to understand what people like which is the most important.

So people, don’t spin content, don’t duplicate content, don’t think of ranking factors! Make your site user-friendly and likeable. Instead loosing your time with black-heading, do something real and profitable.