Archive for the ‘ Panda update ’ Category

HTTPS or HTTP?

How your site’s appearance would be influenced if you switch from HTTP to HTTPS?

If by design HTTPS (SSL) is slower than HTTP this wouldn’t hurt your appearance in Google even if the Search machine focuses on the speed. HTTPS is a secure encrypted version of HTTP and is good thing for users if you provide payment system on your site. Google is working on improving the appearance speed when HTTPS.

You don’t need to worry about being penalized because of the speed when HTTPS.

If you want to have a secure site from the beginning it is a good time to switch to HTTPS.

Take care!

Professional keyword mapping

If you had the chance to build a SEO strategy while creating a website or before that, you would appreciate the chance to make it in your way. If your client has a clear idea what he wants to rank for and give you an opportunity to make it as you intend, this will work for sure.

Starting with filling a list of keywords to target, you would continue whit collecting a content based on what people intend, general info about any kw topic, single or multiple keyword page focus. And voila!

You build a content.  Of course you could use already existing website to optimize it with a new strategy if the website owner agree with you (sometimes the man factor is harder problem then a technical one).

I look forward to read your comments!

Improving the ads algorithm

Google is looking for too many ads on your page that distract from the main content.This is not a news actually, it is listed at Google’s list of questions for webmasters.The idea is sites with too many ads to be penalized.Be carefull! Ads may kill your site ranking.The good news is that Google is getting better at communication with webmasters.We also should know that page’s layout is getting more important in the future.
Your comments are welcomed!

Google + for Business is here!

Web news

Welcome the 500 new improvements of Google search algorithms! By computing a lot of data and researching, Google engineers improve search engine algorithms all the time, providing people better quality of information on the web.

They continue to experiment with different speeds for how quickly they update the results while we type in Google Instant. We can use our personalized search and improve our own results of most searched topics.

Do you know what Google means? This is actually a number with a hundred zeros after it. It is a really big number! No wonder they called the search engine like this. It contains a large amount of world’s  information data.

Go Google it!

For all webmasters and SEO specialist there is new trend. We had used as many exact match words as possible in anchor texts but this could hurts the web site now. Partial match means any anchor text that contains at least one of our keyword phrases.

It seems that people rank higher when there are partial match. For example if your keyword phrase is ‘cleaning services’ it is better to use ‘We provide the best cleaning services at our area’ instead of ‘cleaning services’. When you have partial match there are a lot more phrases and long term value that is more likely to give you better looking link profile.

As Google is improving its algorithms and it is getting more intelligent we need to follow the new standards and make web sites for humans not for search engines.

Some good news about Panda update

There are some good news about this scary update.

As the requirements for quality content are going higher, the need for better SEO specialist is going to appear. This means, the SEO industry continues developing. The best experts could teach and advice others.

As the update affected many sites, there is a need to improve PR and SEO strategy of on-site appearance.

Links from reputable site are getting more important than websites normally considered as a SPAM.

Going away from black-hat techniques as link farms and sources of web spam.