Archive for the ‘ 411 locals complaints ’ Category

HTTPS or HTTP?

How your site’s appearance would be influenced if you switch from HTTP to HTTPS?

If by design HTTPS (SSL) is slower than HTTP this wouldn’t hurt your appearance in Google even if the Search machine focuses on the speed. HTTPS is a secure encrypted version of HTTP and is good thing for users if you provide payment system on your site. Google is working on improving the appearance speed when HTTPS.

You don’t need to worry about being penalized because of the speed when HTTPS.

If you want to have a secure site from the beginning it is a good time to switch to HTTPS.

Take care!

Link building using emails

Get links from your users by forcing them to subscribe for your email newsletter.

You can find a lot of different strategies but, here are some tips:

- build your email subscriber list, by having a subscription form on your website. Ask for their name and email. Ask for as little as possible, but ask for their name to personalize their email message;

- send newsletters regularly, but not every day to avoid frustrated users;

- remove the email addresses of these who don’t read their emails as you don’t want to be reported for spam.

- share embeddable content;

- ask for their links after you became into a likeable brand;

Good luck!

 

Traditional Keyword targeting

Most of SEO specialists have been hired to build SEO strategy after website is being created. Usually website owner comes up with an idea to rank for some keywords that are not enough relative to website’s content. Then the SEO person needs to reorganize internal website structure, makes appropriate link building and most likely to include new pages with rich content.

This would be great to be done, but then the client says that he has a website, he doesn’t want any changes, he just want to rank for few keywords.

Unfortunately, this problem is common and if the SEO person and the website owner don’t solve it, the result will be almost any good ranking or unappropriate result page.

I wish you luck!

Take care.